GBS Enterprises to offer electronics, appliance warranties
December 17, 2014,
SUTTON, Neb. — GBS Enterprises, a supplier of mattress and furniture warranty services, announced it is expanding its business into consumer electronics and major appliances.
CEO Jeff McWey said in a press release that because many furniture dealers also sell electronics and appliances, this was seen as a logical fit.
GBS said that although some of the largest retailers may private label their electronics and appliance protection programs with GBS, the company will look to leverage the Protect All Brands approach it takes in furniture and bedding. It said it aims to “identify high quality dealer partners with the need for excellent customer service and additional profit growth through our program capabilities, training and service expertise.”
The company said it also sees an opportunity to cross sell its current furniture protection programs with dealers who sell furniture as well as appliances and electronics.
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