• Cindy W. Hodnett

Yearwood, Klaussner tuning up for High Point debut

Country star will appear at market to help launch whole-home line

HIGH POINT — Retailers looking for a compelling product story to share with consumers will soon have a new licensed brand to talk about, and it debuts at the High Point Market accompanied by country music artist Trisha Yearwood.

Yearwood, also a cooking show host and best-selling cookbook author, created the Trisha Yearwood Home Collection in conjunction with Klaussner Home Furnishings.

The whole-home group includes 50 case pieces and 30 upholstery pieces. Retail prices range from $599 to $899 for sofas to $1,999 for sectionals, while a four-piece bedroom group that includes a bed, dresser, mirror and nightstand retails for $1,999.

Described by Klaussner officials as a mix of value and style, the Yearwood collection features finishes including Whipped Cream, Coffee and Troyal Blue, a reference to Yearwood’s husband, Garth Brooks. Klaussner’s extensive line of fabrics is available for the upholstery pieces, as well as several fabric exclusives created for the collection.

Yearwood, host of Food Network’s “Trisha’s Southern Kitchen,” recently released her third cookbook, “Trisha’s Table: My Feel-Good Favorites for a Balanced Life” (Clarkson Potter). She and Brooks have also been touring extensively in 2014 and 2015 for the Garth Brooks World Tour.

Trisha Yearwood Klaussner Home CollectonThe Trisha Yearwood Home Collection for Klaussner Home Furnishings includes the Atlanta sectional, Georgia Rain tables and the Elizabeth chair.
During the High Point Market, Yearwood will visit the Klaussner showroom at 101 N. Hamilton St. on April 18 from 1 p.m. to 3 pm.

“The partnership with Klaussner is a natural fit and we are all excited to reveal the collection in April,” Yearwood said. “Being back on the road reminds me how much we all need a warm and inviting space to return to. My collection with Klaussner is all about comfort and accessibility, giving everyone a place to relax and recharge with family and friends.”

“We feel this license is one of the best stories to hit our industry in a very long time,” said Geoff Beaston, senior vice president of case goods for Klaussner. “Trisha Yearwood is making news today. She is currently touring the country with her husband, Garth Brooks, she has just released a new album and a new cookbook and she is in her sixth season on Food Network’s Emmy-award-winning cooking show, ‘Trisha’s Southern Kitchen.’

“A successful license must make sense and not simply attach a celebrity name or entity to a collection,” Beaston said. “Trisha has 2.6 million followers on social media, so there are plenty of consumers listening to what she has to say. Our retail partners will have an exciting, authentic story to tell of Trisha’s move from the kitchen into the whole home.”

Cindy HodnettCindy W. Hodnett | Upholstery/Style Editor
chodnett@furnituretoday.com

As the Upholstery/Style Editor for Furniture/Today, I spend my work hours studying the sloping curves of sofa frames, the intricacies of fabric and the nail head trim and button accents that function as jewelry on a piece of upholstery. I research the companies that bring these things together for retailers, and ultimately consumers, and interview industry leaders about their business strategies and where they think furniture is heading in the future. And when traveling, I provide a sneak peek at what I'm seeing, whether at international markets or in High Point or Las Vegas.

I look forward to sharing what I see and I hope you'll feel free to do the same. Email me at chodnett@furnituretoday.com or follow me on Twitter @CynthiaWHodnett.

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