Kiersten Hathcock named president of Mod Life Collection
May 5, 2015,
PHILADELPHIA — Upholstery source Mod Life Collection has named Kiersten Hathcock as president, a newly created position.
She will work with Robert Petril, founder of Mod Life Collection, to further develop Mod Life’s lifestyle brand through the management of the sales operations, consumer and industry marketing initiatives, and new upholstered product for the Mod Life and Mod Mom brands.
Hathcock and Petril, president of Mod Mom Furniture, launched the Mod Life Collection at the High Point Market in April. Both brands will eventually become one entity called Mod Group, offering soft modern, accessible home goods to consumers, the company said.
“Bringing Hathcock on board as president of Mod Life Collection was a natural next step in the progression of our Mod Group vision,” Petril said in a release. “Not only does she bring a wealth of entrepreneurial experience and international brand building skill to Mod Life, but she is also an accomplished product designer in her own right. Together, we bring a balance of both masculine and feminine design perspectives to both ventures.”
“I feel so grateful to be a part of the Mod Life team,” Hathcock said. “Petril has done an amazing job of launching a brand that resonates with consumers and retailers, as proven by our successful launch in High Point this past month. Being able to contribute to Mod Life’s growth is very exciting for me having concentrated so much on the juvenile product side for the past eight years.”