Industry group sets Guinness World Record for making beds

Serta Simmons sponsored event to promote pancreatic cancer research

Bed makers at FT eventTeams at the Furniture/Today Bedding Conference get ready to tackle a Guinness World Record challenge of making a lot of beds.
CHAMPIONSGATE, Fla. — This morning, 256 people set a Guinness World Record here for the greatest number of people making beds simultaneously at a single venue.

The momentous event was sponsored by Atlanta-based Serta Simmons Bedding to raise awareness for the Seena Magowitz Foundation and its support for pancreatic cancer research focused on early diagnosis.

“Thanks to the help of our friends in the industry, today, we made history for a purpose,” said Serta Simmons CEO Gary Fazio. “We hope this achievement serves to spotlight and celebrate the mission and message of the Seena Magowitz Foundation and its tremendous efforts to raise awareness and funds for pancreatic cancer research, as well as the bedding industry’s unwavering support of the cause. While a lot of us compete on the retail floor, it was amazing to see such unification and shared commitment to one cause.”

People broke into teams to make 70 beds at the same time. This is the first time such a Guinness World Record title has been set. The event took place during the Furniture Today Bedding Conference at the Omni Orlando Resort at Championsgate.

“Serta Simmons Bedding has been hugely instrumental in helping the Seena Magowitz Foundation advance the fight against pancreatic cancer by finding unique ways to expose new audiences to our lifesaving mission,” said Roger Magowitz, founder and chairman of the Seena Magowitz Foundation. “This Guinness World Record attempt is a refreshing opportunity to bring people together for some lighthearted fun while shedding light on this disease.”

Serta and Simmons each donated 35 twin-size mattresses, foundations and bed frames for the event. Bed linens manufacturer DreamFit donated sheets, pillowcases, pillows, duvet covers and inserts. Throw blankets were donated by textile manufacturer Springs Creative.

Once given the official start signal, teams were required to separately and correctly dress their mattresses with a collection of bedding, including: first the fitted sheet, then the flat sheet, followed by the properly inserted duvet with cover, two pillows with pillow cases, completed with the throw.

“Every Guinness World Records attempt is a unique, fun occasion that memorializes a significant achievement. Participants in this successful record attempt at the most people making beds, most importantly, have raised awareness and monies that will positively impact research into an awful disease,” said Philip Robertson, Guinness World Records adjudicator.

SSB is a sponsor of the Furniture Today Bedding Conference, specifically an afternoon of strategic planning breakout sessions lead by Porsche Consulting. SSB, Serta and Simmons are also sponsors of the 2015 Seena Magowitz Golf Challenge at the Omni Orlando Resort at Championsgate on May 14-15, where Fazio will present the foundation with a check for donations raised through a fundraising contest between Serta and Simmons.

Furniture Today Staff | Staff Editors

Furniture Today covers all the news concerning manufacturers, retailers and suppliers in the home furnishings sector.

High Point Videos

Scott Brothers at High Point Market with Bill McLoughlin

See our videos from the Spring 2017 High Point Market featuring coverage of the Scott Brothers, Christopher Guy, 3D furniture printing, and our Habitat for Humanity building project. See videos! Video coverage sponsored by AcceptanceNOW.

Digital Edition

Furniture Today Digital Edition

See the digital edition of Furniture/Today, which allows you to flip through the pages, click on any underlined area to visit a website or send an e-mail, search to find content in the magazine, or share pages with your friends. See the latest issue!