Industry group sets Guinness World Record for making beds
May 14, 2015,
Teams at the Furniture/Today Bedding Conference get ready to tackle a Guinness World Record challenge of making a lot of beds.
The momentous event was sponsored by Atlanta-based Serta Simmons Bedding to raise awareness for the Seena Magowitz Foundation and its support for pancreatic cancer research focused on early diagnosis.
People broke into teams to make 70 beds at the same time. This is the first time such a Guinness World Record title has been set. The event took place during the Furniture Today Bedding Conference at the Omni Orlando Resort at Championsgate.
“Serta Simmons Bedding has been hugely instrumental in helping the Seena Magowitz Foundation advance the fight against pancreatic cancer by finding unique ways to expose new audiences to our lifesaving mission,” said Roger Magowitz, founder and chairman of the Seena Magowitz Foundation. “This Guinness World Record attempt is a refreshing opportunity to bring people together for some lighthearted fun while shedding light on this disease.”
Serta and Simmons each donated 35 twin-size mattresses, foundations and bed frames for the event. Bed linens manufacturer DreamFit donated sheets, pillowcases, pillows, duvet covers and inserts. Throw blankets were donated by textile manufacturer Springs Creative.
Once given the official start signal, teams were required to separately and correctly dress their mattresses with a collection of bedding, including: first the fitted sheet, then the flat sheet, followed by the properly inserted duvet with cover, two pillows with pillow cases, completed with the throw.
“Every Guinness World Records attempt is a unique, fun occasion that memorializes a significant achievement. Participants in this successful record attempt at the most people making beds, most importantly, have raised awareness and monies that will positively impact research into an awful disease,” said Philip Robertson, Guinness World Records adjudicator.
SSB is a sponsor of the Furniture Today Bedding Conference, specifically an afternoon of strategic planning breakout sessions lead by Porsche Consulting. SSB, Serta and Simmons are also sponsors of the 2015 Seena Magowitz Golf Challenge at the Omni Orlando Resort at Championsgate on May 14-15, where Fazio will present the foundation with a check for donations raised through a fundraising contest between Serta and Simmons.
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