• Jay McIntosh

Morton schedules Louisville Market for May

MortonMorton
HIGH POINT — Scott Morton, who has promoted the Tunica Furniture Market for the past two years, has a new location and new timing for next year.

It’s the Louisville Furniture Market, set for May 25-26, 2016, in the 1.1 million square-foot Louisville (Ky.) Expo Center.

Morton said potential exhibitors he spoke with at last month’s High Point Market liked the idea. He’s promoting Louisville as a quick and convenient market, with lease rates for exhibitors much lower than at the major markets, and an event that’s within driving distance for a number of dealers who don’t go to the big shows.

“That’s who I’m after — the people that don’t go to the other shows,” he said.

It’s quite a turnabout from his marketing for the former Tunica, Miss., show, which was held in early January and emphasized the timing as ideal to order goods in time for tax refund season. But bitterly cold weather, at least for Mississippi, hurt attendance. The total space available in Tunica, 50,000 square feet, also would limit future growth, he said.

Guests won’t have to worry about frostbite in May in Louisville. Morton said the city advertises that more than half the population of the country can get to the city on a tank of gas. For those who want to fly, the Expo Center is one exit from the airport, he said.

He said he is working on a hotel deal for the market.

“I want to fill a void for retailers that need a short, inexpensive, productive, down-to-earth market,” Morton said.

Jay McIntoshJay McIntosh | News Editor, Furniture Today
jmcintosh@furnituretoday.com

Hi! I'm Jay McIntosh, news editor at Furniture/Today, and it's my job to keep track of the issues and events of the day. I'll use this space to offer comments or insights that I hope will bring something new to the table. I welcome your responses and suggestions.

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