Imagine Advertising adds services, partner companies

Will help retailers with omni-channel strategy

NORCROSS, Ga. — Imagine Advertising said it has partnered with companies to offer new services designed to help retailers and brands create and implement an “omni-channel marketing strategy.”

Imagine said it has added more than a dozen new capabilities, including geomarketing, a store loyalty card program, online display advertising, pay per click and Google Adwords management, text marketing, rug retailer marketing and more.

It also has enhanced its traditional marketing services with the addition of television, Web commercials, product videos, and media planning and placement along with electronic marketing integration for its traditional print services.

In a release, Imagine owner Flora Stopher said the company has been known for its creative and print marketing in the home furnishings industry since 1997.

“With the huge shift in how consumers have become digital in their path to purchase, we recognized that we had to up our game and add service/capabilities to help our customers attract, engage and connect with these ‘wired consumers,’” she added.

“To insure our services are the best in the industry, we’ve aligned ourselves with the industry’s best partners and have added staff to accommodate these additional capabilities,” said Imagine Chief Operating Officer Gregg Stopher.

The partners are:

• Centra360, a national marketing and promotion company specializing in consumer promotions and digital marketing.

• One Loyalty Network, a provider of store loyalty card programs.

• eValue Network, a division of One Loyalty Network, will assist with text/MMS marketing services.

• TOMA, a producer of television, Web and brand-centric videos.

• RM Innovation, a provider of rug retailing and point-of-sale and website technology.

• Napier Marketing Group, led by Bill Napier, which will provide help managing account strategic planning, product placement and integration and other assistance as needed.

Imagine has launched a new website highlighting the new services and partnerships at www.imagineadv.com.

Furniture Today Staff | Staff Editors

Furniture Today covers all the news concerning manufacturers, retailers and suppliers in the home furnishings sector.

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