• Cindy W. Hodnett

Mod Mom project to benefit children with special needs

Company founder to design, produce custom toy chests

FLAGSTAFF, Ariz.— Mod Mom’s Kiersten Hathcock is strapping on her tool belt to help kids with special needs.

Hathcock, CEO for Mod Mom Furniture, is designing and producing limited edition kids’ furniture to benefit Sunshine on a Ranney Day, an Atlanta-based nonprofit that provides home renovations for kids with severe medical or physical challenges.

Kiersten Hathcock Sunshine Ranney Day adCEO Kiersten Hathcock said the company is creating limited edition furniture to support Sunshine on a Ranney Day, a charity that organizes renovation projects for children with medical or physical challenges.
A former contestant on ABC’s Shark Tank, Hathcock started her business in her Los Angeles garage in 2007, personally building 400 toy boxes by hand. Since that time, she has partnered with a manufacturer to mass produce her designs, but says she is looking forward to getting back into the workshop along with Mod Mom’s president, Robert Petril, and her father, Barry Parsons.

"We thought this was the perfect time to get back to Mod Mom’s roots,” Hathcock said. “I’m really looking forward to getting my hands dirty again and building handmade heirloom-quality furniture for a limited time.”

Hathcock said the company is in the process of transitioning to a new manufacturer, offering the team the opportunity of a brief workshop stint. The new manufacturer will improve the company’s production process once the transition is complete, according to Hathcock.

“Why not pick up a hammer again and make it happen the way we know best for the month of June?” she said. “And while we’re at it, we can help support a charity dear to my heart.”

The limited edition pieces will offer custom options such as color and personalized name at discounted prices with a portion of the proceeds going to charity. Each piece will be numbered and signed by Hathcock.

Popular designs such as The Owyn Toy Box, The Bertie Toy Box and The Maude Toy Box are available on modmomfurniture.com. In addition to offering current designs, Mod Mom is also launching a new design called Charly, alongside several special surprise designs.

Charly toybox book cubbyThe Charly toybox and book cubby is handmade in Ohio by Mod Mom Furniture.
“Our goal is to sell 50 handmade items between now and the end of June—or however many we can without collapsing—and to be able to turn over a nice donation to Sunshine on a Ranney Day,” Hathcock said. “I feel very lucky to be able to go back into the garage alongside two very skilled carpenters and make a difference at Mod Mom as well as help children who could use a little sunshine.”

Cindy HodnettCindy W. Hodnett | Upholstery/Style Editor
chodnett@furnituretoday.com

As the Upholstery/Style Editor for Furniture/Today, I spend my work hours studying the sloping curves of sofa frames, the intricacies of fabric and the nail head trim and button accents that function as jewelry on a piece of upholstery. I research the companies that bring these things together for retailers, and ultimately consumers, and interview industry leaders about their business strategies and where they think furniture is heading in the future. And when traveling, I provide a sneak peek at what I'm seeing, whether at international markets or in High Point or Las Vegas.

I look forward to sharing what I see and I hope you'll feel free to do the same. Email me at chodnett@furnituretoday.com or follow me on Twitter @CynthiaWHodnett.

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