Leon’s upgrades website

BOSTON — A new, fully-responsive website redesign has led to big increases in e-commerce sales for Canadian retailer Leon’s, according to the platform provider, Blueport Commerce.

In the first month since the relaunch, the Toronto-based retailer experienced a 200% increase in revenues via smartphones, an 86% increase from tablets and a 37% increase across all web-connected devices, Boston-based Blueport said. It did not disclose actual sales figures or say what percentage of sales the retailer is generating online.

Leon’s upgraded site uses a responsive design that adjusts for optimal viewing based on the browser and device the consumer is using and includes “cutting-edge e-commerce features that further bridge the online and in-store shopping experience,” Blueport said.

Among other things, the site includes technology that improves homepage, product detail pages and shopping cart speed and features advanced search functionality, including in-search thumbnail images that allow both store associates and shoppers to find items by SKU, product name, popularity, top product matches or by general search terms.

Users can also filter searches by price, dimensions, color or finish, style among others. There’s a new wish list feature; greater integration with social media and marketing efforts; better geo-location technology that allows consumers to find nearby showrooms featuring the product they’ve been searching for; the ability to schedule in-store pickups or home delivery; and display of real-time delivery and pick-up dates.

In a statement, Leon’s CEO Terry Leon said the company is “thrilled with the results.”

“Our website replatforming ties in with our larger corporate initiatives to make shopping Leon’s easy and seamless, whether our shoppers are in our stores or online, regardless of which device they prefer.”

Publicly-held Leon’s has about 300 stores operating under various retail banners including 80 company-owned and franchised Leon’s stores. The website upgrade is tied to the Leon’s banner and its website.

Furniture Today Staff | Staff Editors

Furniture Today covers all the news concerning manufacturers, retailers and suppliers in the home furnishings sector.

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