• Clint Engel

Blueport Commerce furniture clients post 126% third-quarter increase

BOSTON — E-commerce platform provider Blueport Commerce said its furniture retailer clients continued to gain online sales momentum in the third quarter, posting a combined 126% sales increase on its platform over the same period a year ago.

Blueport doesn’t disclose sales figures. The triple-digit increase compared to a 97% increase in the second quarter and a 41% increase in the first quarter, the Boston-based company said.

Other results included a 38% increase in conversion rates in the third quarter compared to a year ago; a 33% increase in revenue per visit; and a nearly 20% increase in mobile traffic, with 50% of site visits coming via mobile devices in the third quarter.

Blueport noted that its clients include three of the top five conventional furniture retailers in North America. Among the stores it has listed as clients on its website are Leon’s and The Brick, American Signature Furniture and its Value City Furniture stores, R.C. Willey, Rooms To Go and Sleepy’s.

It previously noted that it had doubled the size of its client base in 2014.

Carl Prindle, Blueport president and CEO, told Furniture/Today the results represent a blend of retailers who were on the Blueport platform last year “showing strong growth (on average, they grew 40% year over year in the third quarter) plus clients new to the platform posting strong results.”

Together they combined for the 126% increase year over year, he said.

“Based on the momentum we’re seeing in the online furniture space going into the fourth quarter — including robust results on Columbus Day and Canadian Thanksgiving — and the deepening engagement between shoppers and our clients’ sites, we are very excited and confident as we and our clients prepare for what we expect to be a record-breaking holiday season,” he said in a release.

Clint EngelClint Engel | Senior Retail Editor, Furniture Today

Please feel free to email or call me with all of your retail news and tips, including expansion news, successful merchandising and marketing strategies and anything else you would like to see covered by Furniture/Today.  Contact me directly at cengel@furnituretoday.com or 336-605-1129.

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