• David Perry

Spink & Edgar makes U.S. debut at Sit ‘n Sleep

High-end ‘farm-to-bedroom’ mattress line uses all-natural filling materials

LOS ANGELES — Spink & Edgar USA, the new high-end farm-to-bedroom mattress line, has made its U.S. debut on the floors of powerhouse specialty mattress retailer Sit ’n Sleep here.

Spink & EdgarWelcoming Spink & Edgar “head sheep” Harrison to Sit ‘n Sleep were Jeff Quinn, left, Mark Quinn, right, and Jeremy Bercier of Sherwood Bedding.
The line is off to a strong start, officials said.

“We are very excited to add Spink & Edgar to our assortment of the finest mattress manufactures available anywhere in the USA,” said Larry Miller, CEO of Sit ’n Sleep. “Sit ’n Sleep offers the largest selection of the finest brands each with substantial reasons for the customers to consider during the mattress selection process. Spink & Edgar is a unique brand featuring the first ever farm-to-bedroom concept delivering a truly natural product that will resonate with our large consumer base. We look forward to a long and mutually profitable relationship with Spink & Edgar and working with the Quinn and Ellman brothers.”

The Quinn brothers are Mark and Jeff Quinn. Mark is a long-time bedding veteran who formerly worked at Leggett & Platt, while Jeff has 15 years of retail bedding experience with Mattress Firm on his resume.

The Quinns partnered with another set of brothers, Neil and Lance Ellman of Sherwood Bedding, a fast-growing independent bedding producer, to create the Spink & Edgar USA line, a division of long-time British bed maker Spink & Edgar.

The Spink & Edgar USA beds on the floor at Sit ’n Sleep are being produced at Sherwood’s state-of-the-art bedding facility in Phoenix.

The all-natural, luxury mattresses are made from the hemp and flax (linen) grown on the company’s 300-acre farm in Yorkshire, England, and include wool from its own herd of sheep.

“We selected Sit ’n Sleep for the first showing of our new line because of a long-standing friendship with Larry Miller and Nelson Bercier, along with the fact that they are one of the best mattress retailers in the country,” said Neil Ellman, a founding partner of Sibose (Sleep Is Better on Spink & Edgar) LLC, the company developing the Spink & Edgar USA line.

Spink & Edgar USA will offer a six-bed lineup to its retail partners. Four of the beds will be assembled in the United States at the Sherwood Bedding factories, using the natural filling materials grown on the company’s farm in Yorkshire, England. The other two will be imported from the Spink & Edgar factory in Leeds, England.

“We spent time with 150 retail sales associates at Sit ’n Sleep over the span of three days, sharing our ‘farm-to-bedroom’ story,” said Mark Quinn, CEO and president of Sibose LLC. “I have been involved in hundreds of product launches throughout my 25-year career in this industry, and I have never seen a group react to a program so enthusiastically.”

In an effort to bring the story home, the Spink & Edgar team brought in a live sheep to serve as a mascot for the hundreds of sheep on their farm in Yorkshire. “Our head sheep, Harrison, was a huge success and was the subject of many Facebook posts that day,” said Jeff Quinn.

Spink & Edgar USA began shipping products in December, and will roll out its Dallas and Orlando manufacturing operations over the next few months, officials said.

“Finding the right retail partners for this program is important to us,” said Lance Ellman, founding partner of Sibose LLC. “The product and story are very compelling, and we want to limit distribution so our retailers enjoy some exclusivity and the big margins that go along with that.”

“Many products in the market today look and feel a lot alike,” Mark Quinn added. “There is nothing like Spink & Edgar USA in the mainstream channels of distribution today. Our product offers a completely unique feel from anything on floors today and our story is compelling and really romances the product in a way that will justify the higher prices retailers will be asking.”

Retails for the U.S. beds will range from $3,000 to $10,000 in queen.

David PerryDavid Perry | Executive Editor, Furniture Today
dperry@furnituretoday.com

Hi, online readers. I'm David Perry, executive editor of Furniture/Today, and the writer on the mattress beat. Get my musings on mattresses on our web site and on my Twitter feed. And let me know what you would like me to write about in the wonderful world of mattresses.

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