Ledoux named to key sales post at Classic Brands

JESSUP, Md. — Classic Brands has hired industry veteran J.P. Ledoux as vice president of sales. The company said he will work to identify, develop and execute programs for the company’s key accounts in the retail and e-commerce channels.

Classic Brands was a pioneer in using roll-pack technology to market boxed beds and will continue to focus on that growing category, the company said.

Ledoux most recently was vice president of international business development for King Koil. His prior experience includes serving as senior vice president of sales for Spring Air International, territory sales manager for Tempur-Pedic, and director of sales and key account manager for Nature's Rest.

“We are excited to leverage J.P.’s broad industry knowledge and understanding of the retail business and what they need to generate new sales,” said Michael Zippelli, CEO of Classic Brands.

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