TRIB Group sets promotion tied to Angry Birds movie
January 18, 2016,
NORCROSS, Ga. — Home furnishings marketing company Imagine Advertising & Publishing has developed a promotion for the TRIB Group’s member rent-to-own operators tied to “The Angry Birds Movie” coming to theaters May 20.
A sample circular for the upcoming “The Angry Birds Movie — Best of the Nest” promotion exclusive to rent-to-own operators.
TRIB is The Rental Industry Buying Group, with 180 members and nearly 4,000 stores. Its members will get first right of refusal before the promotion is offered to other RTO operators, said Erika Sparrow, Imagine’s vice president of sales.
Dealers can reserve the promotion for $249 for their first two stores and $99 per store after that. Dealers with more than seven stores are asked to contact Sparrow for pricing.
“We think that the rent-to-own retail channel is in need of some marketing that is new, exciting and fun,” Flora Stopher, Imagine’s president and owner, said in a release. “This franchise is a proven winner with moms, kids and entire families.”
Commercials featuring home furnishings and animated Angry Birds character will dual promote the move and a “Best of the Nest” promotion for rent-to-own dealers.
“We wanted to come up with a big idea for The TRIB Group, the industry’s leading rent-to-own buying group, so they could use this promotion for the end of tax season, the Memorial Day holiday weekend and even Father’s Day,” she said.
RTO dealers can include furniture, appliances, electronics and other categories in their marketing, she said, adding that Imagine also will have a dealer locator for consumers to access the dealers running the event.
In the statement, TRIB Executive Director Dennis Shields called the promotion an “awesome opportunity.”
Point-of-sale signage in TRIB Group member rent-to-own stores will feature the Angry Bird characters promoting home furnishings deals and “The Angry Birds Movie.”
For more information, contact Sparrow at Erika@imagineadv.com, or (509) 220-9694, or visit Imagine’s booth in Las Vegas at the North American Home Furnishings Assn.’s Retailer Resource Center, space B-1050.
Most Viewed Articles
Related Content By Author
News from and about Las Vegas builds leading up to market
Steve Lowsky, President/CEO of Middle Market Strategies on what makes a company great now