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Simmons launches summer promotions

Key on updated Beautyrest mattresses

Furniture Today Staff -- Furniture Today, May 12, 2010

ATLANTA — Simmons is aiming to put bounce in its sales this Memorial Day with promotions designed to help consumers rest easy this summer.

Online consumers can take the Beautyrest Anniversary Challenge, a Web-based trivia sweepstakes where participants can enter to win a new Beautyrest Anniversary mattress. And beginning May 15, consumers who purchase a new Simmons mattress valued at $997 or more will receive a free set of Beautyrest sheets as part of The New Beautyrest Free! Sheet Event. Both promotions are designed to generate excitement about the 2010 Beautyrest line hitting stores this month, while helping retailers leverage the summer sales season, which is a traditionally popular time for mattress purchases, Simmons officials said.

"Our summer promotions offer consumers additional incentives for buying a new Beautyrest mattress while reminding them that the Beautyrest brand has an 85-year tradition of providing superior sleep," said Tim Oakhill, Simmons' executive vice president of marketing. "The 2010 Beautyrest line builds on this heritage by taking our signature Pocketed Coil technology to the next level with new Super Pocketed Coil springs. We've also added BeautyStyle aesthetics for even greater visual appeal as well as BeautyFeel comfort, which enables us to supply the broadest range of unique feels in the industry."

In addition to celebrating the launch of the 2010 line, Simmons is using the Beautyrest Anniversary Challenge as a way to educate consumers about the brand's history. For 85 days, beginning May 5, visitors to the promotion's website, http://sweepstakes.simmons.com, can answer a daily question on topics ranging from Beautyrest milestones to famous anniversaries for a chance to win one of 12 Beautyrest Anniversary queen-size mattresses.

Simmons will randomly select one winner each week over the course of the challenge. At the conclusion of the sweepstakes, Simmons will award a grand prize of a new Beautyrest mattress with a complete bedding ensemble including sheets, mattress pad and pillows to one winner.

The sheet event runs through June 7. The 100% cotton sets have a suggested retail price of $129 and feature a 300-thread count along with UltraFit design for a guaranteed fit, officials said.

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