Blueport: Smartphone transactions up 65% during holiday week
February 22, 2016,
BOSTON — E-commerce technology company Blueport Commerce said furniture sales transacted over smartphones increased 65% during Presidents Day week for the furniture retailers using its platform, compared to the same period a year ago.
Sales conducted on smartphones accounted for 35% of total revenue on the platform and these smartphone users “gravitated toward large items,” Blueport said in a release.
Blueport didn’t disclose the total percentage of retail sales online vs. in-store for its platform users.
The large increase in smartphone-driven sales points “to a dramatic mobile shift in shopping for big ticket items in the U.S.,” said Carl Prindle, Blueport president and CEO
“The idea of purchasing a sectional on a phone was once unimaginable,” he said. “Today, a responsive website that works as well on a phone as it does on a tablet or desktop is the cornerstone of a retailer’s omni-channel strategy.
“It’s indispensable to shoppers as they consider their purchase and move between home, work and shopping our retailers’ stores.”
For more on furniture store business over Presidents Day weekend, click here.