Just the Stats: Recliners

Furniture/Today Market Research -- Furniture Today, May 24, 2010

The Just the Stats series gathers in one place data Furniture/Today's Market Research team has compiled on specific product categories; in this case, recliners. Drawn from special research reports published throughout the year, the data points spotlight what's going on with the category.

Recliner retail sales

	2009 estimated spending in $ billions	2008 estimated spending in $ billions	% change from 2008	% of total furniture and bedding market
Reclining chairs	$3.3	$3.6	-9.7%	5%

 
Source:  Easy Analytic Software and Furniture/Today market research

Motion chairs (including recliners, gliders/swivel rockers, etc.) in furniture stores

• Accounted for 7% of furniture store sales in 2008.
• Accounted for 6% of selling space in furniture stores in 2008.
• Median SKUs, 30 and median number of lines, 3.
• Median best-selling price points for a leather recliner, $699 and $399 for a fabric-covered recliner.

Source:  Furniture/Today Furniture Store Performance Report: Merchandise Mix, 2009

Recliner features that entice consumers to pay more

                                                                                                      % of consumers

Stain-resistant fabric                                                                              58%
Warranty                                                                                                    56%
Additional back support                                                                         46%
Leather                                                                                                      45%
Extended foot rest                                                                                   36%
Safety mechanism when leg rest is extended                                  36%
Reclines to a flat, horizontal position                                                  36%
Wider seat                                                                                                33%
Rocking motion                                                                                       33%
Swivel motion                                                                                          28%
Brand name                                                                                             27%
Glider motion                                                                                           22%
Smaller in size                                                                                         21%
Matching ottoman                                                                                    20%
Motorized reclining motion                                                                    14%
Wing back                                                                                                 11%
Cup holders                                                                                             10%
Exposed wood                                                                                           7%

Source:  Furniture/Today and HGTV's Consumer Views Survey, January 2010

To purchase full copies of the special reports referenced above, click on the links below.