Ashley rolls out specialty sleep mattress line
Ashley Sleep products feature latex, memory foam
Furniture Today Staff -- Furniture Today, June 9, 2010
ARCADIA, Wis. — Ashley Furniture HomeStores, the nation's largest furniture store retailer, has unveiled a new Ashley Sleep line of mattresses.
The company said the Talalay latex and memory foam mattresses feature the latest sleep technologies and offer comfort, support, durability and minimal motion transfer.
"Our goal is to be the value provider in specialty sleep," said Ben Thorud, senior vice president. "Many consumers want to enjoy the sleep experience and health benefits of memory foam and Talalay latex mattresses, but have been unable to, based on the expense of other brands. With the Ashley Sleep mattress line, we are able to provide high quality, specialty sleep products, created with the best materials in the market today, all at a very affordable price."
The memory foam line features an open cell technology designed to enhance heat dissipation. The Talalay latex line is naturally hypoallergenic, dust mite resistant and anti-microbial, making it an excellent selection for respiratory allergy sufferers, the company said.
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