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Hooker Furniture creates online community

Includes blogs, Facebook page, YouTube channel

Furniture Today Staff -- Furniture Today, June 15, 2010

MARTINSVILLE, Va. — Case goods and upholstery source Hooker Furniture has been working to create an online community for furniture shoppers to inspire ideas on home improvement, decorating and design trends and to tell about its products.

The online community includes two blogs, a Facebook fan page and a dedicated channel on YouTube.

Its social media venues include:

• A Facebook fan page at www.facebook.com/HookerFurniture, listing new product information, decorating tips and employees.

• Two blogs: "Experience Your Home"  with design tips, trends and guest industry bloggers, and "Envision the Possibilities of Your First Home" which follows a young married couple decorating their first house.

• A dedicated YouTube channel with 60 product demonstration videos promoting its products.

"We want to be an educational and idea resource for furniture shoppers, purchasers, retailers, retail associates and designers," Kim Shaver, vice president-marketing communications, said in a press release.

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