Subscribe to Furniture Today
Research Store
RSS
Reprints/License
Print
Email

Share this on
Facebook
LinkedIn
Twitter

Natura adds silver to mattresses

Adds protection from health risks, company says

David Perry -- Furniture Today, June 28, 2010

CAMBRIDGE, Ontario — Natural bedding producer Natura said it will be treating all of its mattresses with Natural Silver Technology to give its customers a healthier night of sleep.

The company said the addition of the anti-bacterial barrier will provide several benefits for sleepers.

"While our latex mattresses are naturally resistant to microbes, some mattresses are natural breeding grounds for microbes, and this is another level of protection our customers are telling us they want," said Ralph Rossdeutscher, Natura's president. "Last year we introduced Natural Silver Technology in our NaturaProtect line of mattress protectors and pillow cases, and adding it directly to mattress covers is another way to protect our customers from the health risks of microbes in the mattress - naturally."

Natural Silver Technology is an anti-microbial, natural silver-based solution. The colorless, odorless solution is applied to the fabric. It is hypoallergenic and non-toxic, the company said.

Natura said that effective June 1, all of its mattresses are being treated with the technology.

The medicinal use of silver is growing around the world, Rossdeutscher said. It is used in medical dressings to speed healing, he noted.

"Whenever possible, we use what nature offers freely - and silver is the perfect blending of an age-old solution with modern technology," he said.

He said the silver technology eliminates microbes on contact and also inhibits future growth.

RSS
Reprints/License
Print
Email

Share this on
Facebook
LinkedIn
Twitter

Resource Center

Featured Company


Related Resources

Advertisement
More Content
  • Blogs
  • Photos

Mike Root

From A Rep's Perspective

Mike Root, President, Furniture Sales of Mid-America
May 31, 2011
The Hot New Marketing Idea Furniture Retailers Are Chasing
After my last post, Sev Ritchie from Web4Retail called me up to discuss the...
More

Mike Root

From A Rep's Perspective

Mike Root, President, Furniture Sales of Mid-America
May 31, 2011
The Hot New Marketing Idea Furniture Retailers Are Chasing
The Hot New Marketing Idea Furniture Retailers Are ChasingAfter my last post, Sev...
More

» VIEW ALL BLOGS RSS

Atlanta International Gift & Home Furnishings Market

Here is a selection of products shown at this month's International Gift & Home Furnishings Market here.

Networking at the 13th annual F/T Leadership Conference

NAPLES, Fla. — Industry executives and guests took the opportunity to network and play golf during down time at Furniture/Today's 13th annual Leadership Conference here this month.
VIEW ALL GALLERIES

research marketing module
FT Industry Resources module
eNewsletters
eletter_callout_box_FT2
About Us   |   Advertise   |   Site Map   |   Contact Us   |   Subscription   |   Affiliate Links   |   RSS
© 2012 Sandow Media LLC.All rights reserved.
Use of this website is subject to its Terms of Use | Privacy Policy