Just the Stats: Glider rockers

Research Department -- Furniture Today, July 5, 2010

The Just the Stats series gathers in one place data Furniture/Today's Market Research team has compiled on specific product categories; in this case, swivel/glider rockers. Drawn from special research reports published throughout the year, the data points spotlight what's going on with the category.

Swivel/Glider rocker retail sales

	2009 estimated spending in $billions	2008 estimated spending in $ billions	% change from 2008	% of total furniture and bedding market
Swivel, glider rockers	$1.1	$1.3	-9.9%	2%

Source:  Easy Analytic Software and Furniture/Today market research

Motion chairs (including recliners, gliders/swivel rockers, etc.) in furniture stores

• Accounted for 7% of furniture store sales in 2008.

• Accounted for 6% of selling space in furniture stores in 2008.
• Median SKUs, 30 and median number of lines, 3.
• Median best-selling price points for a leather recliner, $699 and $399 for a fabric-covered recliner.

Source: Furniture/Today's Furniture Store Performance Report: Merchandise Mix, 2009

To purchase full copies of the special reports referenced above, click on the links below.
Swivel/Glider Rockers Metro Market Product Potential Report, December 2009
Furniture Today's Furniture Store Performance Report, Merchandise Mix, September 14, 2009