Just the Stats: RTA

Furniture/Today Market Research -- Furniture Today, July 5, 2010

The Just the Stats series gathers in one place data Furniture/Today's Market Research team has compiled on specific product categories; in this case, ready-to-assemble furniture. Drawn from special research reports published throughout the year, the data points spotlight what's going on with the category.

RTA in furniture stores

• Accounted for <1% of furniture store sales in 2008.

• Accounted for <1% of selling space in furniture stores in 2008.
• Median SKUs, 10 and median number of lines, 1.

Source:  Furniture/Today's Furniture Store Performance Report: Merchandise Mix, 2009

Consumers and RTA

• 86% of responding consumers have purchased RTA.

• Desks, other home office furniture and entertainment furniture are the top three RTA products purchased.
• "It was less expensive," is the No. 1 reason for buying RTA, cited by 61% of responding RTA buyers.
• 82% of RTA buyers were satisfied with their purchase.
• "It wasn't sturdy," was the reason cited most often for those not satisfied with their RTA product.
• Nine out of 10 consumers in each of the age groups "less than 25 years", "25 to 34" and "35 to 44" have purchased RTA furniture. 
• Eight out of 10 consumers in each income category have purchased RTA furniture.

Source:  Furniture/Today and HGTV Consumer Views Survey, 2009

To purchase a full copy of the special report referenced above, click on the link below.
Furniture Today's Furniture Store Performance Report, Merchandise Mix, September 14, 2009