Steve Eisler joins CF Oakton as VP
Will head sales, marketing for leather upholstery source
Thomas Russell -- Furniture Today, July 22, 2010
CITY OF COMMERCE, Calif. — Industry veteran Steve Eisler has joined case goods and leather upholstery source CF Oakton as vice president of sales and marketing.
He was most recently vice president of sales and marketing at India-based wood furniture producer Aishni Home Furnishings, where he had been since this spring. Before that, he was president of U.S. operations for Jaipur Home, another Indian producer of wood furniture. He also has worked at furniture sources Classic Home, ArtCraft, Kinwai, Affordable Furniture, Thomasville and Wynwood.
At CF Oakton he replaces Michael Chua, who joined importer Orient Express in June as marketing manager of dining and occasional.
Eisler reports to CF Oakton founder and President Jonathan Fu. He will be responsible for building a sales force, expanding the dealer base and other business development.
At the Las Vegas Market Aug. 2-6, the company will show in World Market Center A-614. Its 3,000 square-foot space will have mostly new introductions in bedroom, dining room and occasional as well as leather upholstery.
CF Oakton says its products are largely clean-lined and contemporary and have functional elements and features such as wire management and dustproofing in case pieces. Out of the warehouse, queen beds retail from $899 to $1,499, while buffets, credenzas and dressers retail from $899 to $1,100.
The company also offers a discount on both full and spilt containers from China, where the product is made in company factories.
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