New Aspenhome collection supports City of Hope
Portion of Reede's Landing sale proceeds to be donated
Heath E Combs -- Furniture Today, July 30, 2010
A portion of funds from sales of Aspenhome’s Reede’s Landing collection, including this dresser, will benefit City of Hope.
PHOENIX — Case goods and upholstery resource Aspenhome will add the Las Vegas Market introduction Reede's Landing to its Imagine the Possibilities collections that benefit the City of Hope research and treatment centers.
As with other groups in the program, a portion of the sales proceeds will be donated to the research and treatment center for cancer, diabetes and other life-threatening diseases, for the life of the collection.
Now in its second year, funds from the campaign go to City of Hope's Arnold and Mabel Beckman Center for Cancer Immunotherapeutics and Tumor Immunology. The center's staff studies of immunotherapy, which uses the body's immune system to fight cancer.
"We are proud to continue the Imagine the Possibilities campaign with Reede's Landing and are confident it will make a significant, positive impact for City of Hope because its design is both timely and has broad appeal among our customer base," Aspenhome CEO Bill Colegrove said in a press release.
Aspenhome kicked off the campaign last year with The Walk of Hope event and has direct part of the proceeds from its Destination and Origins furniture collections to the effort.
The Reede's Landing collection is inspired by early 18th century English colonial detailing and is offered in bedroom, dining, home office, home entertainment and occasional. It will be on display at the company's Las Vegas Market showroom next week in World Market Center space B-801.
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