New nonprofit WorldBed showing at Las Vegas Market
Programs seeks to help people in need
David Perry -- Furniture Today, August 3, 2010
LAS VEGAS — What started as a charitable venture of specialty bedding producer Anatomic Global has emerged as a not-for-profit organization called the WorldBed Project, which is showing this week at the Las Vegas Market.
The group is aiming to raise awareness of its program and seek partners in the home furnishings industry. It is showing in the Specialty Sleep Assn. space, World Market Center C-1350.
Anatomic Global got the project rolling in January when it began making WorldBeds, waterproof mattresses, for shipment to Haiti in the wake of the earthquake there.
While Anatomic Global will remain the group's major sponsor, WorldBeds has now been established as an independent entity. It hopes to engage retailers and industry leaders by providing a number of ways they can serve people in need, at home and abroad.
"We have developed the specifications, manufacturing and logistical program to make this a viable turnkey operation that can benefit people in need on local, regional and global levels," said Laura Castro, chairman and president of The WorldBed Project.
More than 12,000 WorldBeds have been delivered to Haiti. The mattresses are made of memory foam and conventional foam and are encased in a nylon and vinyl cover. Each can be rolled up for easy transport.
Information on the project is available online at www.WorldBed.org.