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Erika Sparrow joins Imagine Advertising & Publishing

Will be vice president of sales

Furniture Today Staff -- Furniture Today, August 11, 2010

 Erika SparrowErika Sparrow

NORCROSS, Ga. — Erika Sparrow has joined creative, print, and Web design firm Imagine Advertising & Publishing here as vice president of sales.

Sparrow has nearly 10 years of industry experience and most recently was vice president of Knorr Marketing, overseeing the home furnishings division. She began her career with Banner Retail (now Banner Marketing), where she was vice president of sales and business development.

Sparrow's main focus has been working with furniture manufacturers and retailers to create advertising programs and campaigns. In the new position at Imagine, she will be responsible for developing the firm's clientele and expanding the use among retailers of ImagineRetailer.com, Imagine's new joint venture with The Lively Merchant and Studio 98, offering furniture dealers affordable websites that are actively managed.

"Erika will undoubtedly add a new dimension to our company," said Imagine founder and President Flora Stopher.

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