Overstock.com launches private sale website

Eziba.com's offerings include some furniture, décor items

Clint Engel -- Furniture Today, August 24, 2010

SALT LAKE CITY — Overstock.com has launched new website Eziba.com, offering furniture and other home decor products during special private sale events with the same $2.95 delivery fee the online retailer is known for.

Furniture will account for 10% to 20% of the Eziba.com offerings, said Overstock President Jonathan Johnson, and most of it will be accent pieces. However there are larger items, including a queen Victoria leather bed listed for sale until late Wednesday morning for $579.99.

"We sell beds and sofas and armoires - we've got it all," Johnson said. "And the good news is anything you buy ... ships for $2.95," an uncommonly low fee for the furniture industry, he added.

The products are offered in daily sale events starting each day at 11 a.m. Eastern time and running between 48 and 72 hours. There will be two to four furniture sales per week, Johnson said.

Among the furniture and accents supplier are rustic furniture company CG Sparks, Southern Enterprises, Safavieh and Cambridge for rugs, and others. Johnson said some of the products are offered solely on the new site while others are crossover goods also sold on Overstock.com.
Eziba.com is not accessible through Overstock's homepage, but customers can sign up at Eziba.com or log in using their existing Overstock.com user name and password. All customer care inquiries are handled by Overstock.com's customer service team.

"We soft launched two weeks ago," Johnson said. "We've been pleased with the traffic and sales for the first two weeks and thought it was the right time to go live."

He wouldn't disclose projected sales from the new venture. He said home décor - which includes furniture and other items - accounts for about 40% of Overstock.com's overall sales. Total revenues for the publicly held company were $876.8 million last year.