New survey details consumer's online shopping habits
ChannelAdvisor research indicates consumers' key in on best pricing, free shipping
Furniture Today Staff -- Furniture Today, September 8, 2010
RESEARCH TRIANGLE PARK, N.C. — Solutions provider ChannelAdvisor, based here, has published the results of its 2010 Consumer Shopping Habits Survey.
The survey, which the company has conducted for the past three years, is designed to reflect changes taking place in the e-commerce arena with a specific eye toward how consumers plan to shop online.
Key findings from the most recent report include:
• 58 percent of those surveyed plan to purchase their gifts online this year, besting brick-and-mortar stores by nearly 20 points.
• The economy doesn't seem to be as big of a factor as some may believe for the consumers surveyed: 41 percent said that their shopping habits were unaffected by the state of the economy, and 43 percent think the economy is bouncing back.
• When browsing for a gift idea, 59 percent of those surveyed started on search engines, followed by marketplaces at 28 percent. Only 10 percent started directly at a retailer's online store.
• Consumers are not as retail-name conscious as one may expect: 67 percent said they would purchase an identical product from an unknown store if the store offered a better value.
• When asked what promotion enticed shoppers to purchase, "best price" was most popular, followed closely by "free shipping" and then "trusted seller status."
According to ChannelAdvisor, the complete survey results are available in the free white paper, Through the Eyes of the Consumer," which can be downloaded at the firm's website, www.channeladvisor.com/consumersurvey
-
Survey shows ‘new normal'
Nov 4, 2010 -
Survey: Bedding Stores Poised to Gain Ground
Mar 28, 2011 -
Just the Stats: Casual dining
Sep 28, 2010
VIEW ALL GALLERIES
