Share this on

Dillard to design high-end furniture line for Lorts

Gary Evans -- Furniture Today, September 13, 2010

DillardGOODYEAR, Ariz. - High-end case goods and upholstery producer Lorts Mfg. has signed on Atlanta interior designer Christy Dillard to create a furniture collection to be released early next year.
     The company said the collection will build on the strengths of the Lorts brand and incorporate elements of Dillard's style - classic silhouettes with unexpected detailing, bold color and styling selections, and an energized contemporary perspective.
     It will be phased in before next April's High Point Market, officials said. The line will be case goods-focused with 12 to 15 bedroom, dining and occasional pieces. Price points will be within the company's existing price range.
     Dillard said she is using a mix of materials "to bring a unique flair to the collection ... appealing to many different clients. The look is fresh but will have a timeless quality that I like to use for all projects."
     Ty Lorts, president of Lorts, added, "We are confident that a recognized and successful interior designer like Christy will be an inspiration to designers that love our line, and that the collaboration will complement and add depth to Lorts' strong existing line."
     In addition to design, Dillard will collaborate with Lorts to develop companion finish options to complement the look of the collection.
     The company said Dillard has been creating environments that combine classical details with elements that reflect the evolving nature of design for over 17 years. Her work has been recognized by a number of organizations and has appeared in numerous publications.
     The launch will include a supplemental catalog, price list and collateral information, and will be publicized through the company's website, blog, social networking sites and editorial support.

Share this on

Related Content

• Topics
• Author
• Most Popular Pages

Lorts to introduce Christy Dillard furniture line

Aug 25, 2010

Also by this author

• Dufresne Group selects Storis Vision9 retail platform

• Art Van set to enter Ohio

• Sears Holding to cut its stake in Sears Canada to 51%

• Art Van Furniture to open store in Toledo, Ohio, next year

• Linen source Libeco Lagae in new space for Showtime

Also by Gary Evans

Most Viewed Articles

• Merinos Home Furnishings opening display room, Boyles addition

• ‘Mega vessels' likely to boost capacity, stabilize freight rates

• Dan Masters joins Furniture Brands as VP, business development

• Ernest Warsaw, founder of Sheffield Corp., dies at 91

• HOM Furniture adds flooring to six Twin Cities stores

Sponsored Links

• Resource Center
• Browse Categories
• Browse Companies

Featured Company

• FurnitureCore.com

  

  FurnitureCore.com is a dynamic web application aimed at the furniture industry. Retailers and manufacturers alike will find our deep reserve of tools to be exactly what their furniture business needs.www.furniturecore.com... more

---

Related Resources

• Choosing a Web Site Developer