Website to offer environmental info on furniture
AHFA launching Eco3Home site in October
Heath E Combs -- Furniture Today, September 23, 2010
HIGH POINT — The American Home Furnishings Alliance is launching a program called Eco3Home that will allow consumers to research information on AHFA members and their products regarding safety, health and environmental stewardship.
It will be anchored by a consumer website, www.eco3home.com, where shoppers will be able to find out about AHFA manufacturer or importer members participating in the program, and also can research a particular piece of furniture in detail.
The site will include information on features such as recycled components, and wood from certified sustainable, bio-based or certified organic sources.
The website will debut in mid-October. Kincaid Furniture is piloting the program at the October High Point Market with its new Homecoming collection.
Companies that use the Eco3Home product registration must complete the AHFA's Enhancing Furniture's Environmental Culture and Sustainable by Design programs, both of which focus on efforts to improve environmental practices.
The Eco3Home program will include hangtags, in-store brochures and other point-of-sale signage, but will focus on communicating information through the www.eco3home.com site. The AHFA said it will use dealer feedback, gathered from an online survey, to determine what other point-of-sale store signage will be necessary.
AHFA CEO Andy Counts said in a press release that the organization's research has shown that consumers focus on environmental attributes that affect their own or their family's personal health and safety.
"So, for example, having little or no impact on indoor air quality and containing no harmful chemicals were identified more frequently as environmental attributes of furniture than, say, sustainably harvested wood," Counts said.
The findings were consistent among those already buying environmentally friendly items as well as among general furniture shoppers. The most popular eco-friendly furniture construction feature named by both groups was recycled components.
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