W. Schillig adds Ultrasuede cover option

Will show new selections at High Point Market

Gary Evans -- Furniture Today, September 27, 2010

Ultrasuede is shown as a cover on W. Schillig’s new Moon Shadow sectional.

HIGH POINT — Long a leather resource, W. Schillig will introduce Ultrasuede as a new cover option for the company's contemporary upholstery at next month's High Point Market.

The company, which shows at 220 Elm, space 316, said it is responding to retail partners' requests for a quality fabric cover and bold color selection.

"Our need for a higher-end performance fabric makes Ultrasuede a no-brainer," said David Stewart, vice president of sales and operations. "Ultrasuede is a premium cover that meshes well with our premium upholstered product line.... It's a bonus to work with a brand that already has broad exposure in the retail stores we are selling."

Stewart said leather represents more than 90% of the company's sales, but he expects performance fabric sales to grow with the addition of Ultrasuede.

W. Schillig will offer the entire collection of 96 Ultrasuede ambiance colors, which may be specified on any upholstered item.

Starting retail price points for products with Ultrasuede covers are $1,699 for recliners, $1,999 for sofas and $3,499 for sectionals.