Natuzzi expands brand management team

Lisa Livingston, Shannon Lloyd join company

Furniture Today Staff -- Furniture Today, September 29, 2010

Lisa Livingston

Shannon Lloyd

HIGH POINT — Leather upholstery major Natuzzi has expanded its brand management team by hiring Lisa Livingston as assistant brand manager and Shannon Lloyd as digital marketing coordinator.

Livingston, who has worked for 10 years in a variety of agency and corporate marketing posts, will support long-term strategy and marketing plans for the Natuzzi Editions and Italsofa brands, including trade merchandising, advertising, promotions and other marketing initiatives.

She reports to Robert Malko, vice president of brand management, and is replacing Amy Mock, who is leaving the company.

Lloyd, who reports to Livingston, has been a freelance Internet and logo designer for the past 10 years. In his newly created post, he will lead the implementation of Web-based marketing programs and communications and will work to improve the company's websites.

"Adding this new position will enable us to provide more Web-based features for consumers and improve the consumer experience as we move forward," said Joe Mussallem, president of Natuzzi Americas. "We will be unveiling the first of these exciting new initiatives to dealers at market in High Point next month."