Info Retail offering free podcasts to High Point Market exhibitors
Agency's other services include marketing, design and strategic planning
Furniture Today Staff -- Furniture Today, October 1, 2010
ATLANTA — Strategy and design agency Info Retail is offering to visit High Point Market exhibitors' showrooms and record podcasts that the companies will be able to download and use later, at no charge.
"Marketers are welcome to use the podcasts to upload to their website, follow up with prospects or for general public relations use," said Brooks Ballard, director of marketing for Info Retail.
The agency is offering the free podcasts as a marketing tool for its other services, which include strategic planning, user experience studies, marketing and design for retailers and their manufacturer partners.
"If you have engaging stories to tell about your business, podcasts are a perfect medium. Podcasts allow marketers to use a human voice and personality to gain the attention and trust of a new breed of savvy, socially enabled buyers," Ballard said.
Info Retail will visit showrooms Monday through Wednesday of market, Oct. 18-20. Companies can schedule appointments for podcast interviews at http://blog.inforetail.com/podcasts.
The podcasts will be available for download beginning Nov. 4.
More High Point Market October 2010 Coverage
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High Point Premarket exhibitor roster climbs to 54
Aug 26, 2011 -
Strategy, Design Firm Info Retail Restructures
Jul 19, 2011 -
Info Retail announces strategic realignment
Jun 28, 2011 -
Decorating Den looks to ramp up growth plans
Oct 28, 2010
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