Patrick Long, Richard Reichick named top execs at Lazzaro Leather

Company formerly sold product under Sunton name

Larry Thomas -- Furniture Today, October 6, 2010

Patrick Long

HIGH POINT — Lazzaro Leather, a subsidiary of Chinese leather upholstery and hide resource Sunton Tannery, has named furniture industry veteran Patrick Long as its president and has hired Richard Reichick as executive vice president of sales.

The changes are part of an overhaul of the company's upholstery product line and management team as it begins marketing the upholstery under the Lazzaro Leather banner. Previously, it was sold under the Sunton name.

Long, who worked for 10 years as a sales representative and later held sales and product development posts at Legacy Classic, said he is revamping the company's product line and will introduce 30 leather seating collections at the upcoming High Point Market.

The collections have sofa price points of $999 to $1,999 in all-leather covers. All models feature bench-made, solid birch frames, and many will be stocked at warehouses in South China, San Jose, Calif., and Lexington, N.C.

Richard ReichickReichick has more than 30 years of experience in the furniture industry and most recently was head of U.S. operations for leather upholstery resource Violino. He earlier held management posts at upholstery sources DeCoro and Bauhaus.

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