A-America introduces less-than-container program

Dealers get lower pricing with minimum purchase

Heath E Combs -- Furniture Today, October 18, 2010

This Reedsport Bedroom Collection, available in A-America’s new less-than-container program, has a casual lifestyle design with English cottage touches.

HIGH POINT — Solid wood bedroom and casual dining importer A-America is introducing a less-than-container program at this week's High Point Market to give dealers the benefit of lower direct pricing without having to buy a full container.

Named the 500 Cube Mixable Container Program, it will initially feature three bedroom groups: Hanover, Wildwood Canyon and Reedsport.

After the program initiation and as customers order into the program, shipments will flow every 30 days. Orders have a 500-cubic-foot minimum - usually about five to six bedroom sets.

Orders through the program are placed along with container shipments, giving dealers accessibility to monthly production runs and domestic warehouse support, including add-ons for incidental pieces.

The program will stage through the company's Seattle warehouse, which is designed for cross-docking containers.

"It's the best of both worlds. Customers are demanding value in every purchase and this program allows our dealers to give it to them at very competitive prices," A-America President and Chairman Fred Rohrbach said in a press release.

The company said the program is designed to help small to medium-sized dealers build sales with greater margins. Bedrooms will be priced at about 20% less than in the company's regular warehouse program.

A-America shows at market in Center Point 101.