Art Van Furniture names Diane Sikes SVP of marketing, PR
She had worked with retailer in advertising for past year
Clint Engel -- Furniture Today, October 26, 2010
 Diana Sikes |
WARREN, Mich. — Art Van Furniture has hired Diana Sikes as senior vice president of marketing and public relations.
In the new position, Sikes will oversee advertising, Internet, community relations and public relations for the Top 100 company. She starts Nov. 1, reporting to Kim Yost, CEO of the Michigan furniture giant with 34 full-line stores and two bedding stores.
Sikes is a veteran strategic marketing and advertising leader with a 28-year retail marketing career. For the past year she has been the primary representative to Art Van from the advertising agency Sussman/Sikes, where she was a partner. During that time, Art Van "achieved noticeable sales increases with highly successful advertising campaigns including ‘We've Got the Look,' and ‘Simply Irresistible,'" the retailer said in a release.
She also has worked in retail marketing with D.O.C. (an optometry franchise), Weight Watchers, Hansons and numerous healthcare clients.
"Ms. Sikes has extensive knowledge of the retail industry and is a leader in Internet marketing, an area we plan on growing. She is an exciting addition to Art Van Furniture," said company founder and Chairman Art Van Elslander.
Sussman/Sikes will continue as Art Van's agency of record.
-
SPCI Cos. promotes Alex Calder to vice president
Oct 20, 2011 -
Ian Sears named president of Ralph Lauren Home
Oct 17, 2011 -
Robert Kirchmeyer to launch furniture retailer
Jun 11, 2010 -
Todd Boothe named VP of merchandise at R.C. Willey
May 23, 2011
Featured Company
-
FurnitureCore.com
FurnitureCore.com is a dynamic web application aimed at the furniture industry. Retailers and manufacturers alike will find our deep reserve of tools to be exactly what their furniture business needs.www.furniturecore.com... more
VIEW ALL GALLERIES
