Aaron's new ad campaign to feature music video

Will feature Nashville musician Brittini Black.

Furniture Today Staff -- Furniture Today, November 8, 2010

Brittini Black chats about new Aarons Commercial and Jingle

ATLANTA — Rent-to-own merchant Aaron's says it will launch a music video advertising campaign this fall featuring Nashville recording artist Brittini Black.

The integrated campaign, which will run through December 2011, will be supported with Aaron's branding in TV commercials, radio, the Internet and print ads. The commercials were produced by Aaron's in-house creative team and were shot in music video style.

Black sings three versions of a theme song in country/pop, Latin/Spanish and R&B styles. Scenes alternate between Black entertaining on stage, dancing with customers, and hanging out with Aaron's NASCAR drivers and pit crew. Aaron's tag line, also the song's chorus, "Nobody Beats Aarons," lets potential customers know that Aaron's will beat any competitor's price while providing excellent customer service, the company said.

The ads will run nationally on ESPN and Univision this month as well as in hundreds of local markets.

"This is the first time in the company's history that we have created a campaign on this scale," said Mark Rudnick, vice president of marketing. "We achieved our goal of creating ads that are engaging, exciting and effective all at the same time."

Click here to see the Youtube interview.