UPDATE: Online retailer Hayneedle launches The Foundary
Member-only flash site offers unique home furnishings, deep discounts
Furniture Today Staff -- Furniture Today, November 11, 2010
 The Foundry is Hayneedle’s members-only home furnishings discounts Web site. |
OMAHA, Neb.— Leading online retailer Hayneedle has launched a new flash sale site called The Foundary.
The site, the latest addition to the 220-plus category-specific sites operated by Hayneedle.com, is an exclusive member-only daily flash site that offers members unique home furnishings, home décor and home accessory items at savings of up to 70% off retail.
According to Hayneedle's Jason Goldberger, senior vice president of marketing, merchandising, the new site at www.thefoundary.com "spotlights products of substance for the home-distinctive products that inspire, tell a story or define a point of view."
To create a sense of urgency, the site offer exclusive sales events are announced daily, typically starting at 11 a.m. eastern standard time at the site.
According to Hayneedle, each announcement includes four or more different events, offering selections of products from a variety of home living categories. The majority of the site's sales events last only three days or while limited supplies last.
An earlier story about the site on FurnitureToday.com misspelled its name.
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