Five Massachusetts home furnishings retailers form alliance

Will create one-stop shopping environment

Furniture Today Staff -- Furniture Today, November 12, 2010

PITTSFIELD, MASS. — Five home furnishings and interior design retailers in a shopping center here have formed an alliance to help create the one-stop shopping environment of a big box operator with the customer service capabilities of a specialist.

The Berkshire Eagle reported the stores - Simmons Lifestyle Furniture, Berkshire Fabric & Wallpaper, Luxury Bath Center, Stevens World of Flooring and Organize It, launched the alliance Thursday at Allendale Shopping Center. The group will work together on marketing promotions, coupon sharing and customer referrals, the report said.

For the Eagle story, click here.