La-Z-Boy launches ads featuring Brooke Shields

Company's new tagline: "Live Life Comfortably"

Larry Thomas -- Furniture Today, November 17, 2010

Actress Brooke Shields debuts as La-Z-Boy spokesperson in a series of print and television ads.

MONROE, Mich. — La-Z-Boy has launched its latest national advertising campaign, "Live Life Comfortably," with new spokesperson Brooke Shields.

The campaign, designed to build awareness of the wide variety of sofas, loveseats, chairs and other furniture made by La-Z-Boy, features five 30-second television spots and four national print ads that will appear during the next several months.

"We have extremely high awareness for our reclining furniture, but we often hear about customers who walk into La-Z-Boy retailers and say ‘Wow - I had no idea La-Z-Boy made all of this,'" said Doug Collier, chief marketing officer. "The new campaign is about bringing that ‘wow' factor to life and demonstrating the wide array of great looking furniture we offer, and how it brings comfort into our customers' lives."

The print ads will appear on newsstands in December in magazines including Better Homes and Gardens, House Beautiful and Martha Stewart Living in the U.S., and Style at Home and Canadian House and Home in Canada.

The TV commercials are set to appear on more than 20 networks, including A&E, Bravo, CNN, ESPN, HGTV, Lifetime, TBS and USA.

La-Z-Boy's website at www.la-z-boy.com has links to some of the commercials and print ads.