Better Sleep Council's "Suite 7" Web series to launch Dec. 17

Episodes will be available on MyLifetime.com

Furniture Today Staff -- Furniture Today, November 30, 2010

ALEXANDRIA, Va. — Illeana Douglas, Shannon Doherty and other film, TV, stage and Web actors will play parts in an upcoming online series from the Better Sleep Council to heighten consumer awareness of the role proper sleep plays in health and well-being.

The Better Sleep Council will launch “Suite 7,” a Web series promoting better sleep, on Dec. 17.

The BSC, the consumer education arm of the International Sleep Products Assn., said the seven-episode anthology called "Suite 7" will premiere Dec. 17. It will be distributed online at MyLifetime.com and will be available for stream or download across online, mobile and video-on-demand channels.

Each week a couple - newlyweds, divorcing, best friends, business partners, actors, co-workers and total strangers — check into "Suite 7" and unpack their personal baggage, according to the BSC.

In addition to Doherty and Douglas, actors enlisted for the series include Craig Bierko ("Damages"), Wilson Cleveland ("The Temp Life"), Mark Gantt ("The Bannen Way"), Tony Janning and Sandeep Parikh ("The Legend of Neil"), Michael Kang ("Easy to Assemble"), Susan Miller ("The L Word" and "Anyone But Me") and Milo Ventimiglia ("Heroes").

"The Better Sleep Council is leveraging the dramatic growth in branded entertainment and social media to deliver our positive messages of the benefits of a good night's sleep more efficiently and effectively," said BSC Chairman Jimmy Orders, president of bedding manufacturer Park Place. He said "Suite 7" will reach "a much broader spectrum of people than we've ever been able to reach before. It's the most exciting program the Better Sleep Council has ever launched."

The BSC developed "Suite 7" in collaboration with its marketing and public relations agency, CJP Communications.