Donny Osmond Home eyes whole home
July 31, 2016,
LAS VEGAS — Donny Osmond has been in the public spotlight for almost his entire life, but the entertainer's home line is propelling him into a new claim to fame.
With the extensive expansion of his Donny Osmond Home line to include furniture, outdoor furniture, art and accessories, Osmond and his wife, Debbie, are becoming favorite faces for furniture retailers as well.
ScanCom is bringing a city and country collection to outdoor via Osmond’s Patio Line. Pieces in the new collection include chairs, a sofa, a dining table and triangular table, a planter, a cushion box, a console table and a lounger. All of the items are available in two wood finishes, Rustic and Natural.
The Art Trends Signature pieces in the Donny Osmond Home collection.
The diversity of the brand paired with Osmond’s consumer appeal has generated success at retail according to Larry Alterwitz, president of Walker Furniture.
“The Donny Osmond Home Gallery at Walker’s Furniture continues to bring consumers and sales into our store since our May 7 opening event,” Alterwitz said. “We had well over 500 people show up at our opening to see Donny, get autographs and see the collection. We have generated a great return on our square foot investment and we are looking forward to Vegas where new introductions are available.”
According to company representatives, the attributes of Donny Osmond Home reflect the same qualities that have propelled Osmond to stardom. “The emotional connectivity that attracts consumers to DOH branded home furnishings is the same wonderful contagion that has cultivated a 50-year legacy of devoted fans and audiences worldwide,” said Bill Wallace.
“Donny’s impeccable quality extends from entertaining to home furnishings and the brand message, ‘Making Home & Family #1,’ is a compelling invitation to experience the benefits of spending time together with loved ones, enjoying the moment and creating treasured memories. “DOH delivers quality and comfort for creating a family-friendly environment at home.”
This sofa is part of the Donny Osmond Home furniture collection for Coaster Fine Furniture.
Osmond agreed. “We had no idea how much our furniture line would take off,” Osmond said. “We have a lot of great people working with us, and that is the secret to business.”
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