Just the Stats: Entertainment furniture

Furniture/today Market Research -- Furniture Today, December 1, 2010

The Just the Stats series gathers in one place data Furniture/Today's Market Research team has compiled on specific product categories; in this case, entertainment furniture. Drawn from special research reports published throughout the year, the data points spotlight what's going on with the category.

Entertainment furniture retail sales

	2009 estimated spending in $ billions	2008 estimated spending in $ billions	% growth from 2008	% of 2009 total industry sales
Entertainment furniture	$4.7	$5.0	-7.0%	6%

 Source:  Easy Analytic Software and Furniture/Today market research

Entertainment furniture in furniture stores

• Accounted for 4% of furniture store sales for fiscal year 2009.
• Accounted for 4% of selling space in furniture stores in 2009.
• Median SKUs, 18, and median number of lines, 4.
• Median best-selling price point, $499.

Source:  Furniture/Today Furniture Store Performance Report: Merchandise Mix, 2010

Consumers and entertainment furniture

• 93% of responding consumers cited the entertainment piece's style/look/design as an important feature.
• 87% of consumers want storage to house other equipment in their entertainment piece.
• 77% of consumers want storage to hold DVD's, CD's in a new entertainment piece.
• 61% of consumers choose an entertainment furniture retailer based on competitive prices.
• 14% of consumers plan to buy entertainment furniture in 2010.
• 13% of online home furnishings buyers purchased entertainment furniture in 2009.

Source: Furniture/Today and HGTV's The 2010 Consumer Survey, 2009 and Furniture/Today and HGTV Consumer Views Survey, 2008 and 2009

To purchase full copies of the special reports referenced above, click on the links below.

Furniture Store Performance Report: Merchandise Mix, September, 2010
Furniture/Today and HGTV's The 2010 Consumer Survey, December, 2009
Entertainment Centers product potential report, December 2009
Consumer views: The Internet, October, 2009
Consumer views: Spotlight on entertainment, October 2008