Just the Stats: Master bedroom

Furniture/Today Market Research -- Furniture Today, December 1, 2010

The Just the Stats series gathers in one place data Furniture/Today's Market Research team has compiled on specific product categories; in this case, master bedroom. Drawn from special research reports published throughout the year, the data points spotlight what's going on with the category.

Bedroom retail sales

	2009 estimated spending in $ billions	2008 estimated spending in $ billions	% growth from 2008	% of 2009 total industry sales
Master bedroom	$7.7	$8.4	-8.3%	11%
Youth, other adult bedroom	$4.3	$4.7	-9.4%	6%
Total Bedroom	$12.0	$13.1	-8.7%	17%

Source:  Easy Analytic Software and Furniture/Today market research

Master Bedroom in furniture stores

• Accounted for 10% of furniture store sales in 2009.
• Accounted for 12% of selling space in furniture stores in 2009.
• Median SKUs, 22, and median number of lines, 7.
• Median best-selling price point, $1,299.

Source: Furniture/Today Furniture Store Performance Report: Merchandise Mix, 2010

Master Bedroom style trends

• Nearly one-half of all master bedroom units sold were contemporary in style.
• At low price points ($999 and below for a bed, dresser, mirror and chest, retail), contemporary styles captured the biggest chunk of market share in terms of units, at 48%; while contemporary lead the pack, at 49%, with middle price points ($1,000 to $2,499).
• At the upper-middle price range ($2,500 to $4,999 for a bed, dresser, mirror and chest, retail) and high price points, $5,000 and above, traditional claimed 41% and 42%, respectively, of unit market share.
• Style features in master bedroom that retailers felt were gaining favor with consumers included multi-functional storage features, platform beds, clean lines, low footboards and dark finishes.

Source: Furniture/Today Case Goods Style Survey, 2010

Consumers and Master bedroom furniture

• Fifty-six percent of consumers shop a traditional furniture store first when shopping for master bedroom furniture.
• 35% of consumers expect to spend between $1,000 and $1,999 on a three-piece master bedroom set (headboard, dresser and chest), while more than one-fifth expect plan to pay between $2,000 and $2,999.

Source: Furniture/Today and HGTV's Consumer Views Survey, January 2010

To purchase full copies of the special reports referenced above, click on the links below.

Furniture Store Performance Report: Merchandise Mix, September 27, 2010
Case Goods Style Survey, July 2010
Consumer Views: Spotlight on Master Bedroom, April 2010
Bedroom furniture product potential report, December 2009