Diamond Mattress debuts Rally
July 30, 2016,
AT THE MARKET – When it comes to beds-in-a-box, one size does not fit all, a California-based bedding producer says.
Diamond Mattress, showing here, is debuting a three-model, bed-in-a-box program called Rally as part of its omnichannel marketing strategy.
He said the program meets retailers’ desires to serve their customers in the way they want to be served.
“Retailers can engage consumers with the convenient choice of taking their Rally mattress home that day or of having it drop-shipped directly to their door,” Pennington said. “Today’s shoppers want options and retailers need to be able to provide them.”
Diamond’s boxed-bed Rally series starts at $899 in queen and includes a choice of firm, medium or plush models. The beds use a proprietary foam Diamond has developed called Cool Bounce Copper Gel.
The new open-cell foam is perforated to promote air circulation and is infused with copper gel and phase change material for effective temperature regulation. While copper is itself an antimicrobial material, the foam includes additional anti-microbial agents, the company said.
Depending on the model, other mattress components include layers of responsive, ventilated gel visco or other foams, and a high-density foam support base. Pennington described the Rally beds as offering “a very buoyant, latex-like feel.”
The 11.5-inch collection uses a stretch knit fabric that has moisture-wicking capability and is striped and color-coded according to the bed’s firmness level, a cover design for which Diamond has a patent pending.
Gray-striped models are firm, blue-striped beds are medium and the green-striped models are plush, “which makes it very easy for retail salespeople to help consumers choose the right Rally mattress,” Pennington noted.
Rally’s cover designs also are echoed in the new logo design for the collection.
Diamond, which backs every customer purchase with a 100-night comfort guarantee, is working closely with retailers to implement additional innovative programs that promote in-store sales, Pennington said.
The Rally beds have set pricing to maintain a level playing field between online and in-store sales opportunities, he added.
Diamond Mattress, established in 1946, is based in Rancho Dominguez, Calif. The company shows in World Market Center C-1552.
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