Rosenthal teams with Baron & Associates for furniture sector financing

NEW YORK– Rosenthal & Rosenthal Inc., a private commercial finance company specializing in factoring and asset based lending, has entered into a strategic partnership with Baron & Associates to bolster business development efforts within the U.S. furniture market.

On the heels of the launch of Rosenthal Trade Capital, the 78-year-old firm’s newest division, which provides alternative inventory financing solutions to cash-constrained companies, the partnership will connect the furniture industry to alternative financing solutions that serve the entire supply chain.

“As a third generation family business, we’re growing and evolving our own business alongside our clients’ businesses, so expanding our reach into sectors like the furniture market is a natural next step for us,” said Cassie Rosenthal, senior vice president of Rosenthal.

“Rosenthal’s nearly 80-year track record in the fashion, apparel and accessories industries is unparalleled,” said Mike Baron, president of Baron & Associates. “It’s exciting to partner with such an experienced team that is not only capable of servicing the entire supply chain, but does it with the kind of personal service, flexibility and creativity that is simply unexpected in the commercial finance world.”

Does the furniture industry need another factoring partner? Comment below, or e-mail to

Furniture Today Staff | Staff Editors

Furniture Today covers all the news concerning manufacturers, retailers and suppliers in the home furnishings sector.

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