• Brianna Glenn

QVC features Nanotex as “Special Value” pick

QVC features Nanotex®Nanotex's debut will feature Springs Global’s new line of Serta SuperSoft Microfiber Sheet Set with Nanotex and Extra Pillowcases.
BLOOMFIELD HILLS, Mich. -- Nanotex, a Crypton company, is scheduled to debut as the Today’s Special Value on QVC, Aug. 9, at midnight (ET). Nanotex will be making its debut with Springs Global’s new line of Serta SuperSoft Microfiber Sheet Set with Nanotex and Extra Pillowcases.  

These new performance sheets include Nanotex Wicking Technology that helps pull moisture away from the skin to evaporate more easily. The Serta SuperSoft Microfiber Sheet Set with Nanotex and Extra Pillowcases is available in eight colors: ivory, grayy, blue, purple, green, white, blue breeze and yellow.

“We are thrilled to bring our performance technology to QVC and provide viewers with the opportunity to discover the next evolution in bedding,” said Randy Rubin, CEO of Nanotex.  “Having our product selected as the Today’s Special Value is a fantastic way to show our innovation to millions of viewers.”

Earlier this month, Nanotex and Cotton Incorporated, the research and promotion company of U.C. cotton producers, announced Nanotex Dry Inside technology for cotton apparel. This technology enables effective moisture transfer away from skin in 100% cotton apparel, while maintaining the additional comfort aspects of garments made from the natural fiber.


Brianna GlenBrianna Glenn | Client Content Editor

Brianna is an Assistant Editor for Gifts and Decorative Accessories.
Brianna covers news and trends related to candles, fashion and holiday categories of the gift industry.
Have something you want Brianna to write about? Contact her on Twitter @__bglenn or by email at bglenn@giftsanddec.com

Research Store


  • Centered on retail: From truck stops to new stores and A.I. marketing

    Camera Icon More Videos

Web Directory Search
Search for Products/Companies

2017 Retail Rankings

The List 2017

Get exclusive rankings of Furniture Today's top industry players including Top 100 Furniture Stores, Top 25 Bedding Retailers and leading e-Tailers. Get the stats now! Sponsored by Surya.

RSA Insights & Intelligence


RSA Insights & Intelligence gives you, the retail sales associates, critical intelligence and insights. We make it easier for you to sell by providing actionable tips and key takeaways you can and should use for every sale. Check out our latest two articles:
* How to use an implied close
* The low cost of mattresses