Theodore Alexander creates regional sales post for Russia, Eastern Europe

Furniture, accessories source promotes Dinara Reziapova to job

Furniture Today Staff -- Furniture Today, December 30, 2010

HO CHI MINH CITY, Vietnam — Furniture and accessories source Theodore Alexander has promoted Dinara Reziapova to the new position of regional sales manager for Russia and Eastern Europe.

Dinara Reziapova

In a press release, the company said the post was created based on the importance of Russia and other Eastern European markets in the continued growth of the brand.

Previously, Reziapova was a sales representative for Theodore Alexander in Eastern Europe and the Commonwealth of Independent States. She also assisted in the development of two of Theodore Alexander's collections from famed Russian museums, The State Hermitage and Pavlovsk Palace.

In her new position, she will work with existing distributors and retailers in the territory to enhance awareness and sales of the Theodore Alexander brand, and create business opportunities in Eastern European countries yet to be served by the brand. She will also ensure Theodore Alexander products are marketed and merchandised in a manner in keeping with the brand's luxury position, and will provide customers in the region with service and support.

Reziapova is based in St. Petersburg, Russia, and has been with the company since 2006. Before joining Theodore Alexander, she was a multi-lingual translator. She reports to David Parker, vice president, international sales.