High Point Market Authority makes pitch to keep state funding
Authority received about $800,000 last year for marketing
Furniture Today Staff -- Furniture Today, February 11, 2011
RALEIGH, N.C. — High Point Market Authority President Brian Casey made the case with state legislators here Thursday for continued state funding of the market, the Greensboro, N.C., News & Record reported.
North Carolina provides the market with funds for transportation and for marketing, which promotes the event to potential visitors. The marketing funds, which amounted to $806,479 last year, were the focus of Thursday's pitch to a joint House-Senate appropriations committee, the newspaper said.
Casey said the market "contributes jobs to the entire state." He cited a university economic study claiming the market has an annual economic impact of $1.2 billion, and said it has attracted a furniture "industry cluster" to the High Point area.
A legislator asked him about competition from the Las Vegas Market.
"Every bit of your funding has gone to battle that," Casey said. "We've had a damaged brand and we've been able to turn it around to a very favorable brand. They're less of a threat than they once were."
North Carolina legislators are facing a $2.7 billion state budget deficit, and state dollars that go to nonprofits like the Market Authority are prime targets for cuts, the News & Record reported.