74% Use Search Engines
Furniture Today Staff -- Furniture Today, February 24, 2011
The key to a website's visibility is search engine optimization. Since the majority of consumers find a retailer by first going through a search engine, it's important for websites, whether they're selling online or not, to use effective keywords and phrases that make it easy for Google, Yahoo and the like to find their business.
"If you want to make money with a furniture store website, you must be found by local consumers when they're searching for the products and services you offer," explains Andy Bernstein, President of FurnitureDealer.net. "If you're not found online, then you might never get a shot at their business."
Three-fourths of shoppers who visited FurnitureDealer.net's portfolio of websites during the last two weeks visited via unpaid searches. Google comprised 75% of that traffic; Yahoo, 11%; Bing, 10%; and all others engines, 4%. Furthermore, nearly half of the website traffic came from keyword phrases that didn't include the retailer's brand name.
"The main opportunity is that in order to be found, you need to have a search engine friendly website," says Bernstein.
January 31, 2011 through February 13, 2011
1. Phoenix by Coaster
2. Abbott Place by Hooker
3. Avery Avenue by Broyhill
4. Attic Heirlooms by Broyhill
5. Beladora by Hooker
6. Montecito by Coaster
7. Alston by Kincaid
8. Alexandria by Coaster
9. Elite - Reflections by Lea Industries
10. Summer Hill by Universal
Source: FurnitureDealer.net
About the data
Founded in 1996, FurnitureDealer.net operates 850 websites that help online home furnishings consumers do business through local brick and mortar retail stores. The company publishes and manages an extensive digital product content library of 80,000 big ticket furnishings products from 450 brands. The Eagan, Minn.-based company's network includes 50 of the 250 largest independent furniture retailers.
-
Jump in Traffic on Dec. 26
Jan 31, 2011 -
Master Bedroom Wishes
Jul 19, 2011 -
Consumers Prefer Casual Motion Sofas
Jun 2, 2011 -
Entertainment product wishes
Mar 15, 2012 -
Shoppers reveal sofa wishes
May 19, 2011
Featured Company
-
Wright Labels
Bill and Tom Wright founded Wright of Thomasville in 1961 on the idea that printing was a creative medium and the belief that "a promise made is a promise kept." The Wright brothers focused their attention on providing exceptional printing for the... more
VIEW ALL GALLERIES
