An intimate NFM evening with Donny Osmond

OMAHA, Neb. – Donny Osmond  entertained a full house of Nebraska Furniture Mart shoppers at the launch of his home furnishings line at the 450,000-square-foot Kansas City store.

Donny OsmondDonny Osmond entertains a full house of Nebraska Furniture Mart shoppers
Thousands of NFM shoppers showed up late last month to view the Donny Osmond Home collection. It was standing-room only at the event, “An Intimate NFM Evening with Donny Osmond.” The entertainer dazzled the crowd as he sang favorite hit songs, told stories and showed video that highlighted his career. 

NFM promoted the Donny Osmond Home launch and in-store event using broadcast, digital and print to generate awareness. Osmond flew in a day early to do live appearances on four early morning radio stations and three TV programs. In addition, social media was hugely successful in creating reach and influence. The event was streamed live on NFM’s Facebook page.

Irv Blumkin, CEO of NFM, and Ron Blumkin, president, were on-site for the entire day leading up to the main event. 

 “The day was better than we could have imagined," said Irv Blumkin. "The Donny Osmond Home furniture line appeals across age groups, and the style is perfect for our consumers.” 


Donny Osmond HomeThe Donny Osmond Home launch and in-store event.

“Donny delivered a very memorable event for Nebraska Furniture Mart shoppers - from the pre-show VIP meet and greet which consisted of pre-determined in-store and social winners, to the thousand-plus shoppers who laughed, cried, sang and won Donny Osmond Home products throughout the evening,” said Rebecca Ritterbush, marketing manager, NFM. “We couldn’t have been more pleased with the enthusiasm and connectivity to Donny and his home brand.”

The DOH gallery at NFM includes case goods and upholstery produced by Coaster Furniture and accessories and décor manufactured by Sagebrook Home. The gallery is featured in the “Dream Living” area of the store and merchandised by the NFM team.  

Furniture Today Staff | Staff Editors

Furniture Today covers all the news concerning manufacturers, retailers and suppliers in the home furnishings sector.


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