Wright of Thomasville develops real time online system
Firm can make changes to designs while communicating with clients
Furniture Today Staff -- Furniture Today, March 11, 2011
THOMASVILLE, N.C. — Wright of Thomasville, a supplier of mattress labels and retail display materials, has created a proprietary online design process that enables its team of designers to work in real time with customers throughout the world.
"Design Wright Now" can cut as much as two weeks out of the design process, up to a 50% increase in efficiency, according to the company.
Using a variety of software tools, Wright's team of designers and account executives can arrange online strategy and design sessions with their clients and make immediate changes to the designs in real time during the session.
"In the ‘old' days, you could send an e-mail with a design as an attachment. The client might have trouble opening the document and it could take them a day or two to review it," said Greg Wright, president and CEO.
"Our customers would then communicate their revisions, and the project would go back into the design department to make those revisions. Before you know it, three weeks have passed and no firm decisions were made. With Design Wright Now, there is no need to lose that valuable time. This process allows us to set a meeting, log on and begin working collaboratively with our clients and their marketing teams," he said.
Wright estimated that a job that might have taken a month to complete could be expedited by as much as two weeks. There's also usually a cost savings as well, he said.
Kingsdown, International Bedding and Comfort Solutions have been among the early adopters of the new process, the company said.
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Wright Labels
Bill and Tom Wright founded Wright of Thomasville in 1961 on the idea that printing was a creative medium and the belief that "a promise made is a promise kept." The Wright brothers focused their attention on providing exceptional printing for the... more
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